It’s not the leads.
It’s what happens
(or doesn’t) once
they’re in your pipeline.

Some months are strong. Others are inexplicably flat.
Every month, deals die in the same, specific places.
Knowing what they are, and how to fix them, is the difference between guessing next month’s revenue and predicting it.

Book a 20-min call → See how the audit works ↓

You’re losing more deals to your own process than to competitors.

The leads come in. Some close. Most don’t. When you ask why, nobody has a clear answer — because the process was never written down, the data was never tracked, and follow-up was always someone else’s job.

01

By the time you respond, they’ve moved on.

A prospect fills in your form. Hours pass. Maybe a day.

By the time someone follows up, they’ve already called two competitors — one of whom picked up immediately. Speed of first response is one of the highest-leverage variables in B2B sales. Most businesses don’t measure it, and don’t realise how much it’s costing them.

02

The quote that went quiet.

You sent it. They didn’t reply. Nobody followed up.

The enquiry came in, the quote went out, and then nothing. No second touch. No check-in. The rep assumed silence meant no interest and moved on. In most cases, the prospect just needed one more contact. That deal was still live — it just didn’t get a second chance.

03

Two reps. Two processes. Neither written down.

Ask your team how a deal is supposed to be handled. You’ll get different answers.

There’s no playbook. No agreed follow-up cadence. No scripts for the hard calls. One rep chases three times, another sends one email and waits. When a deal goes cold, nobody knows whose job it is to revive it. The result is a sales floor full of improvisation — and revenue that depends entirely on who happens to be in that day.

“Fix the pipe before you turn the tap on harder.”

Case Study

Same leads. Fixed process.
4 weeks later, they closed R1.2M in deals they would have lost.

Absolute Ablutions

Absolute Ablutions

B2B Manufacturing · Cape Town, South Africa

They were getting consistent enquiry volume from their website. Every rep had their own way of handling leads — nothing was tracked, nothing was written down, and nobody had any idea what was actually closing. Their instinct was to push for more leads. It wasn’t the problem.

The audit identified the exact failure points in their funnel — response times, follow-up gaps, and a quoting process that was leaking deals at every stage.

4 Wks From audit to implementation
R1.2M In deals closed they say they would have lost
0 New leads required
“Skipper & Co has changed the way we work at Absolute Ablutions for the better for ever. The changes were simple, yet incredibly effective with results in real monetary value.

Gerhard’s energy and passion for the work, combined with stellar work ethic, inspires staff to approach their work with new enthusiasm. He teaches with respect and gentleness, ensuring buy in from even the most senior staff.”

— Alet Byers, Sales Manager, Absolute Ablutions

Who we’ve worked with

Absolute Ablutions Converge GCX Wimmy ZWT
How It Works

One question drives the whole audit:
“Where is your business losing revenue it should be keeping?”

A structured process across six areas of your sales operation. Designed to produce evidence you can act on. You walk away knowing exactly where you are losing deals, and what you need to fix to win them.

01 · Investigation

Prospect Simulation

We engage your business as a real prospect — form submission, phone call, every follow-up — and document exactly what does (and doesn’t) happen at each step.

02 · Data

Website & Lead Audit

We pull data from your website analytics, ad accounts, and lead tracking tools to establish what’s actually entering your funnel — and where it’s constrained.

03 · Pipeline

CRM & Pipeline Review

We audit how deals are tracked, worked, and followed up — and map exactly where they’re dying and at what stage.

04 · Numbers

Revenue Metrics

Using all the data we pull across your business, we calculate your cost per lead, close rate, sales velocity, revenue per lead, and more — and hand them to you. Often the first time you’ve seen them.

05 · People

Rep & Process Assessment

We compare how your sales team actually handles leads versus how they should — through questionnaires, interviews, and call reviews.

06 · Output

Gap Analysis & Action Plan

Every finding is scored and ranked. Each gap comes with an estimated rand value — what it’s costing you per year — so you know exactly where to focus first.

What you receive at the end
  • Revenue Metrics Report
  • Written Findings (10–15 pages)
  • One-Page Scorecard
  • Prioritised Action Plan
  • 60-Min Executive Presentation
  • 30-Day Q&A Access
Gerhard Scheepers — Skipper & Co.

Gerhard Scheepers

Meet the Skipper

Every audit is run
by the same person.

I spent years as a mechatronic engineer designing automated systems for industry. Every system has the same architecture: inputs come in, they move through a defined process, and an output comes out. When the output is wrong, you don’t run the faulty process harder — you find the exact point where the process is failing and fix it.

Sales funnels work the same way. Leads come in, move through a process, and produce revenue — more or less, consistently or not. The biggest difference to industry: a leaking funnel rarely shows up as a crisis. It shows up as months that are inexplicably flat, deals that went quiet, close rates that nobody can explain. The gaps are real. They’re just invisible without the data.

When a factory line stops, everyone in the building knows that every stationary minute comes with a cost. That environment teaches you to trace failures precisely, measure them accurately, and fix them with systems that don’t break in the same way twice. That’s the standard I bring to every audit. I find where your pipeline breaks, quantify what each gap is costing you, and hand you a specific plan to close it.

Every audit is run personally by me — no team, no handoffs, the same rigour every time.

Mechatronic EngineerEngineering background
Industrial AutomationFactory systems
B2B Sales SystemsSince 2023
Cape Town, SAWorking nationally

Our Guarantees

Find R100,000 in revenue gaps
— or pay nothing.

Most consultants ask you to trust their judgement before you’ve seen their work. We don’t. There are two guarantees. Both apply to every engagement.

Revenue Guarantee

If we don’t find fixable gaps that cost you R100,000 in revenue in the last year, you pay nothing.

Every B2B business generating leads from a website at your revenue level has gaps. This guarantee reflects that certainty. If the audit doesn’t identify at least R100,000 in annual revenue that you’re losing to addressable problems, we refund you in full.

Satisfaction Guarantee

If you’re not satisfied with our findings or report, you get a full refund.

If the quality, thoroughness, or usefulness of the findings and the presentation don’t meet your expectations, we refund you in full. No conditions. No questions asked.

2

Maximum two audits per month

Each engagement gets the full two weeks it requires. If you’re interested, availability is specific to the calendar month in which we begin. Check availability →

The lost deals are there.
Want to find out for certain?

Book a 20-minute call. We’ll walk through your sales process — where leads come from, what happens after they arrive, and where the gaps are most likely to be.

20 MINUTES · NO OBLIGATION · 2 AUDITS / MONTH MAX

Email gerhard@skipper-co.com
Web skipper-co.com
Based in Cape Town, South Africa